Chris West is the Founding Partner of Verbal Identity, the world's most successful strategy agency specialising in the power of language. His firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between, including LVMH, BASF, the John Lewis Partnership, Toms, and the global skincare growth brand Votary. A multi-award-winning copywriter, Chris also contributes to national newspapers and guest lectures at business schools. Chris lives in Oxford, England, with his wife, twins, and a handful of Siberian Forest cats. You can find him online at verbalidentity.com.