Gareth Shaw is Professor of Retail and Tourism Management and Associate Dean of Research at the University of Exeter Business School. He has just completed an ESRC project on innovation in the hotel industry and is currently working on an ESRC follow-on project on Sustainable travel and Social Marketing. He is an Innovation Fellow at the Advanced Institute of Management, was formerly Professor of Human Geography at Exeter and has a BA and PhD in Human Geography. He has worked on numerous research projects related to retail development all of which have been funded by major grant awarding bodies. He is an expert on retail innovation and business history and in recent years has completed a large scale AHRC project on the impact of the supermarket on consumer behaviour in post-war Britain. In addition he has written widely within tourism and produced key texts on tourism studies. He has also acted as a consultant for many local, national and international organisations. These include UNESCO, The National Trust, American Express, The European Union and Amoco Oil. He is an elected member of the International Academy of Tourism.