30 books • 8 series
Book #95: Psychological Basis of Marketing
Book #8: Management of User-Initiated New Product Development
Book #10: Construct Validity and Generalizability of the Kirton Adaptation-innovation Inventory
Book #1: Behavioral Perspective Model of Purchase and Consumption
Book #2: Consumer Initiators
Book #2: Variation in Addressing Stakeholder Needs in UK Companies and the Implications for Performance
Book #3: Consumer Behaviour as an Evolutionary Process
Book #3: Patterns of Consumer Versus Non-consumer Stakeholder Orientation