Science on the Run

by Geoffrey C. Bowker

Published 4 February 1994
This is the story of how one company created and codified a new science "on the run, " away from the confines of the laboratory. By construing its service as scientific, Schlumberger was able to get the edge on the competition and construct an enviable niche for itself in a fast-growing industry.

In this engaging account, Geoffrey Bowker reveals how Schlumberger devised a method of testing potential oil fields, produced a rhetoric, and secured a position that allowed it to manipulate the definition of what a technology is. Bowker calls the heart of the story "The Two Measurements That Worked, " and he renders it in the style of a myth. In so doing, he shows seamlessly how society becomes embedded even in that most basic and seemingly value-independent of scientific concepts: the measurement.

Bowker describes the origins and peregrinations of Schlumberger, details the ways in which the science developed in the field was translated into a form that could be defended in a patent court, and analyzes the company's strategies within the broader context of industrial science.

Inside Technology series


How the way we hold knowledge about the past—in books, in file folders, in databases—affects the kind of stories we tell about the past.

The way we record knowledge, and the web of technical, formal, and social practices that surrounds it, inevitably affects the knowledge that we record. The ways we hold knowledge about the past—in handwritten manuscripts, in printed books, in file folders, in databases—shape the kind of stories we tell about that past. In this lively and erudite look at the relation of our information infrastructures to our information, Geoffrey Bowker examines how, over the past two hundred years, information technology has converged with the nature and production of scientific knowledge. His story weaves a path between the social and political work of creating an explicit, indexical memory for science—the making of infrastructures—and the variety of ways we continually reconfigure, lose, and regain the past.

At a time when memory is so cheap and its recording is so protean, Bowker reminds us of the centrality of what and how we choose to forget. In Memory Practices in the Sciences he looks at three "memory epochs" of the nineteenth, twentieth, and twenty-first centuries and their particular reconstructions and reconfigurations of scientific knowledge. The nineteenth century's central science, geology, mapped both the social and the natural world into a single time package (despite apparent discontinuities), as, in a different way, did mid-twentieth-century cybernetics. Both, Bowker argues, packaged time in ways indexed by their information technologies to permit traffic between the social and natural worlds. Today's sciences of biodiversity, meanwhile, "database the world" in a way that excludes certain spaces, entities, and times. We use the tools of the present to look at the past, says Bowker; we project onto nature our modes of organizing our own affairs.


A revealing and surprising look at how classification systems can shape both worldviews and social interactions.

What do a seventeenth-century mortality table (whose causes of death include "fainted in a bath," "frighted," and "itch"); the identification of South Africans during apartheid as European, Asian, colored, or black; and the separation of machine- from hand-washables have in common? All are examples of classification—the scaffolding of information infrastructures.

In Sorting Things Out, Geoffrey C. Bowker and Susan Leigh Star explore the role of categories and standards in shaping the modern world. In a clear and lively style, they investigate a variety of classification systems, including the International Classification of Diseases, the Nursing Interventions Classification, race classification under apartheid in South Africa, and the classification of viruses and of tuberculosis.

The authors emphasize the role of invisibility in the process by which classification orders human interaction. They examine how categories are made and kept invisible, and how people can change this invisibility when necessary. They also explore systems of classification as part of the built information environment. Much as an urban historian would review highway permits and zoning decisions to tell a city's story, the authors review archives of classification design to understand how decisions have been made. Sorting Things Out has a moral agenda, for each standard and category valorizes some point of view and silences another. Standards and classifications produce advantage or suffering. Jobs are made and lost; some regions benefit at the expense of others. How these choices are made and how we think about that process are at the moral and political core of this work. The book is an important empirical source for understanding the building of information infrastructures.