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This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and maste...

Not only does this title showcase work from all over Europe, it is also the only reference annual on European advertising that features print publications and television commercials, Internet sites and integrated marketing campaigns. Conveniently arranged by product category, with over 900 high-quality colour images and creative credits and translations, Epica Book 25: Europe's Best Advertising is an indispensable source of information and inspiration for all those interested in advertising.

Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica’s unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – an...

Graphis Journal Take a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity — The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe. Each Journal issue is beauti...

We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to us...

Already hailed by Dazed & Confused magazine as ‘definitive, an instant cult classic’, this new collection of club flyers provides a unique visual record of London’s nightlife and subcultures. Covered with inventive, unfurling doodles, hand-drawn lettering and images of sexy figures and party animals, these low-budget productions are created from drawings, tracings, photocopies, photographs, cut-outs and collages, and reference flyers first inspired by the cut-and-paste era of the late 1980s, but...

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international...

Cat Food for Thought is a one-of-a-kind gallery of cat food label art coupled with purring quotes and clever words of wisdom. Containing a selection culled from thousands of labels, this book showcases rarities that will stoke the interests of designers, cat lovers, and pop culture fanatics alike. When it comes to cat food, Americans are most familiar with a few iconic brands, such as 9Lives and Friskies. But in the 1950s to 1970s, there were scores of companies competing the feline cuisine mar...

The publicity of famous railways companies is examined in the book, which includes pictorial posters, books and booklets, handbills, famous trains and their locomotives, and the working of the advertising department.

Hollywood's golden age is revealed from a different angle by this collection of advertising art. It depicts the posters created for promotion within the industry during the 1930s and 1940s, rather than the ones shown in the cinemas. See Rita Hayworth as she was photographed by "Gilda" (1946), and Fred Astaire and Ginger Rogers caught mid-air for "Follow the Fleet" (1936). Garbo, Gable, Tracy, Hepburn, and dozens more are featured in full-page or double-page four-colour spreads.

The art created for a show provides audiences with a tangible, visual, and emotional connection with the theatrical experience. This collection of hundreds of behind-the-scenes photos, concept art, and posters, as well as personal anecdotes by and with some of Broadway's most beloved stars, including John Leguizamo, Berry Gordy, Alison Bechdel, Lin-Manuel Miranda, Mark Ruffalo, Patrick Stewart, Bernadette Peters, Joel Grey, Harvey Fierstein, Sting, Dolly Parton, Neil LaBute, Cherry Jones, and mo...

Presents the most inspiring designs for the latest in music packaging and media. The book includes CD covers, CD booklets, screen-printed images on CDs and unusual and innovative packaging designs. The book features the best work by prominent US and international designers. Also included are essays by prominent art directors in the music industry Jerri Heden, Atlantic Records and Melanie Nissen, Capital Records and an essay by Martin Folkman, the public relations executive who headed the "Ban th...

In this work ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals. Visual identity is a signature, learn how top firms redesign graphic signatures with success'

This lavish coffee-table book highlights 500 of the best posters produced by the Works Progress Administration (WPA) during America's 1930s and 1940s. The WPA employed hundreds of out-of-work artists to raise awareness about public issues and civic life in the United States. These posters provide a snapshot of life (and graphic design) during the Great Depression and offer timeless messages about the merits of hard work, good parenting, a clean house, and healthy personal hygiene. "Posters for t...