Companion Website for Apparel Product Design and Merchandising Strategies
by Cynthia Regan
Qualitative Methods in Business Research (Introducing Qualitative Methods)
by Professor P Eriksson and Professor Anne Kovalainen
The Hyman P. Minsky Hypothesis. An analysis and the effect on the subprime crisis 2007
by Thomas Hillen and Marlene Klussmann
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowl...
The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful. This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad per...
Plastics have occupied an important place in the modern medical industry. It has substituted traditional devices and products made of metal, other materials, and ceramics. Over recent years, increased reliance on transparent plastic pharmaceutical and medical products has produced remarkable breakthroughs that improve medical attention delivery and allow it to be more comfortable for the masses to live better and longer lives. The purpose of this handbook is to provide a strategic perspective on...
Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positi...
Der Axel Springer Konzern. Fallstudie fur den Bereich Print
by Oslan Malyar, Waldemar Spomer, and Christian Sohn
Simulation zur Planung und Gestaltung von Servicekapazitaten
by Daniel Gurski
Immune Checkpoint Biology in Health and Disease
Immune Checkpoint Biology in Health and Disease, Volume 382 provides in-depth reviews on the latest progress concerning research on immune-checkpoint biology and its immunotherapeutic implications, especially in cancer. Topics connected to immune-checkpoint biology covered in this volume include Novel technologies for applying immune checkpoint blockers, Next-generation deconvolution of transcriptomic data to investigate the tumor microenvironment, Immune checkpoints targeting dendritic cells fo...
Conducting Case Study Research for Business and Management Students (Mastering Business Research Methods)
by Bill Lee and Mark N K Saunders
In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the...
Experiential Approach to Organization Development: Pearson New International Edition PDF eBook
by Donald Brown
The Manager's Bookshelf: Pearson New International Edition PDF eBook
by Jon Pierce and John Newstrom
Die Marketing-Strategie von Apple bei der Einführung neuer Produkte
by Julian Zur