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A year’s worth of management wisdom, all in one place. We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: Lead by focusin...

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing comm...

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also app...

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

For upper-level undergraduate or MBA “core” courses in Marketing Management. This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book.

A concise book, which summarises the main principles and concepts that an effective manager should be familiar with.

This guide shows professionals how to price their services for greater profit. It provides the information needed to evaluate the economics and ethics of alternative billing methods. Professionals are provided with the information they need to analyze the variety of billing methods and select amongst them with respect to their individual practices and clients. The book contains detailed information on: value pricing consulting; revenue management through value pricing; electronic commerce pricin...

How much more profit could you make if you had customers who couldn’t imagine doing business with anyone but you? In your dreams! Tell that to Virgin Atlantic or Harley Davidson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for it? Impossible! Tell that to First Direct. The companies in this book have managed to turn customers into advocates. Advocates who constantly refer their friends and colleagues to those bu...

Complete curriculum coverage, with a specific focus on the hospitality sector. Clear, simple diagrams and explanations to support learning and exam preparation. Case studies and examples relating to the hospitality industry show how the theory works in real life. Complete curriculum coverage, with a specific focus on the hospitality sector. Clear, simple diagrams and explanations to support learning and exam preparation Case studies and examples relating to the hospitality industry show how the...

NO Is Short for Next Opportunity is all about the attitude of top sales professionals. Martin Limbeck illustrates that the right attitude toward selling is the key to sales success. What good are all sales techniques and methods if salespeople don't have the guts to apply them? Why are so many salespeople afraid to experience rejection? Covering aspects such as sales smarts, courage, honesty, and discipline, Martin shares his secrets for success in sales, helps salespeople overcome their fea...

This is one of a series that shows how the big shots of the business world have attained their positions in which they control huge empires and command vast personal fortunes. The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book...

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation....

Arrangements for corporate social and environmental reporting are seen as lacking credibility, largely due to the absence of any guarantee of completeness, comparability, consistency of measurement, and credible external verification. Stakeholders find it difficult to interpret CSR disclosures on a systematic basis because of the mainly voluntary nature of such reporting, and the general lack of standardisation in this area. From a rigorous academic perspective, Riham Rizk sets out, in this ma...

Life after work no longer conjures up images of couples wandering the malls, playing golf, and taking endless Caribbean cruises. As baby boomers reach their 50s and 60s, they are redefining what it means to retire. Many of them are still choosing to work or create a whole new life entirely. What they crave is vitality, joy, and meaning in their lives. Author David Borchard has been helping adults rejuvenate their careers and lives for 30 years. In The Joy of Retirement, he shows readers how to r...

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new fo...

The handbook will comprise an anthology of contributed chapters from leading international academics reflecting research on different aspects of social and ethical marketing that are drawn from various industries and sectors. Social and ethical marketing cover many dimensions of moral and virtuous decisions and actions, this handbook will offer the reader a selection of pertinent literary pieces

VGM Professional Careers Series Offers high-level information about the many job choices within various professional career fields. Each book provides complete information about a given specialty, including responsibilities, opportunities for advancement, and salaries. An excellent choice for career planning courses offered by professional schools and departments.