Search results

Tanner is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy--by integrating current technology, research, and strategic thinking activities. KEY TOPICS Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis...

This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing.

While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain in the modern economy that make socially responsible business a leading topic both in the field of science and business practice. The concept of corporate social responsibility covers not only practices implemented by enterprises but also attitudes represented by consumers and other market entities. Though much has been written about corpo...

The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.   Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.   Once he realize...

PUTTING YOU IN CONTROL OF YOUR OWN JOURNEY THROUGH MARKETINGMarketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. This classic text has been refreshed and remodelled to create a lively and exciting first edition that is perfect for European students. Marketing answers key questions that face the subject in the 21st century, such as: * Can marketing adapt to the challenges and opportunities presented by Second Lif...

During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging. Infinite Value offers a value-based business model approach, which author Mark Davies argues is the most effective way forward for a busines...

A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each ch