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In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning o...

This book argues that light manufacturing is appropriate for a resource-based country like Zambia. While Zambia's recent growth has been impressive, it has not been accompanied with adequate job creation. Long-term job creation in copper production is very small; links to the rest of the economy tend to be weak as well. Besides, the development of natural resources tends to discourage job-creating sectors such as manufacturing. To be sustainable and to create productive employment for its people...

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a bl...

Within The Amazon Jungle, Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success. Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary Vaynerchuk-the inspiring and unconventional entrepreneur who introduced us to the concept of crush it-knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional me...

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption in...

The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of...