MARKETING INTRO&MKTG PLAN HDBK W/PLANPRO PKG

by Gary Armstrong and Philip T. Kotler

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  • ISBN10 0131970844
  • ISBN13 9780131970847
  • Publish Date 17 December 2004
  • Publish Status Out of Print
  • Out of Print 15 March 2012
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 7th edition
  • Language English