A guide to better design with type, this book is for use by editors and designers who use either desktop publishing equipment or traditional methods. Organized by type application - text, headlines, subheads, breakouts, captions, etc - this book focuses on type forms used primarily in publication design, but which can be applied to all print media. It explains why developing a logical hierarchy of type is so important in communications, and shows how to choose and mix typefaces, how to create unique grids, how to use white space and colour and how to exploit desktop techniques.
- ISBN10 0830637966
- ISBN13 9780830637966
- Publish Date 1 June 1992
- Publish Status Out of Print
- Out of Print 12 March 1997
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint TAB Books Inc
- Format Hardcover
- Pages 192
- Language English