Written as a textbook for undergraduate and postgraduate students of strategic management and business policy, this book combines a selection of the best in international readings with conceptual material and real case studies from Australian and New Zealand companies. Carefully structured to allow the course to be tailored to suit different levels and needs, this text covers conceptual issues and then focuses on the unique context in which Australian business operates.
- ISBN13 9780724811311
- Publish Date 5 October 1998
- Publish Status Active
- Out of Print 18 December 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition 2nd edition
- Format Paperback
- Pages 870
- Language English