An authority on cross-cultural issues, Professor Moghaddam offers a global perspective on social psychology while presenting a mainstream approach. Whereas many social psychologists accept that certain 'universals' of behaviour have been uncovered through research, these, says the author, are often based on white middle-class cultures and do not always carry over so easily to other cultures. The book is in full colour throughout and includes end-of-chapter summaries with lists of key terms, discussion questions and annotated reading. Undergraduates in social psychology will find this introductory text both informative and absorbing. Supplements: Instructor's Manual/Student Study Guide/Test Bank/Computerized Test Banks (IBM/Mac)
- ISBN10 0716728494
- ISBN13 9780716728498
- Publish Date 1 December 1997
- Publish Status Active
- Out of Print 17 December 2006
- Publish Country US
- Imprint W.H.Freeman & Co Ltd
- Edition Annotated edition
- Format Hardcover
- Pages 656
- Language English