For undergraduate courses in Service Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
- ISBN10 0273756060
- ISBN13 9780273756064
- Publish Date 20 December 2011
- Publish Status Active
- Out of Print 1 October 2019
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 7th edition
- Format Paperback
- Pages 648
- Language English