How To Write Marketing Copy That Gets Results (Institute of Management)

by Essinger

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Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business letters, most managers, especially marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.
  • ISBN10 0273620479
  • ISBN13 9780273620471
  • Publish Date 27 February 1996
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Format Paperback
  • Pages 192
  • Language English