Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing

by Malcolm Stogo

0 ratings • 0 reviews • 0 shelved
Book cover for Ice Cream and Frozen Deserts

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

A total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries.

Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product—it even includes 500 delectable recipes using either the continuous or batch method of production.

Ice Cream and Frozen Desserts tells you what you need to know to:

  • Select the kind of frozen dessert business that's right for you.
  • Plan, finance, start, and operate a manufacturing or retail frozendessert business.
  • Purchase, install, and use ice cream making and serving equipment.
  • Determine which production method is right for you—continuous or batch.
  • Market and merchandise your frozen confections.
  • Manage employees, keep accurate financial records, and maintain sanitary conditions.
  • Create dozens of delectable types and flavors of frozen desserts.
  • ISBN10 0471153923
  • ISBN13 9780471153924
  • Publish Date 8 January 1998
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 560
  • Language English