Business Communication: Process and Product takes students through a well-developed, consistently applied process approach to communication and combines it with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. In addition, the text provides ample products of that process in the form of business document examples.
- ISBN10 0324163932
- ISBN13 9780324163933
- Publish Date 11 March 2002
- Publish Status Unknown
- Out of Print 29 July 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 4th edition
- Language English