Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
- ISBN10 1591841798
- ISBN13 9781591841791
- Publish Date 24 January 2008 (first published 1 November 2007)
- Publish Status Transferred
- Out of Print 12 November 2014
- Publish Country US
- Imprint Portfolio
- Format Hardcover
- Pages 256
- Language English