This handbook explains accounting and financial skills which are relevant to selling and marketing operations. In four parts, the text covers the syllabus for The Institute of Marketing's certificate examination, the Financial Aspects of Marketing. Part 1 covers the relationship between marketing and accounting, interpreting the financial position and trading results and costing. Part 2 deals with budgeting, planning for economic stockholding and finance and investments. Part 3 covers planning from a sales and marketing viewpoint and shows how to prepare a sales and marketing plan. Part 4 is devoted to ways of controlling performance through pricing, budget revision and cost and profit control.
- ISBN10 0304316725
- ISBN13 9780304316724
- Publish Date 18 October 1990
- Publish Status Out of Print
- Out of Print 10 April 1995
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 262
- Language English