The Principles of Global Marketing

by KEEGAN

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  • ISBN10 0137222998
  • ISBN13 9780137222995
  • Publish Date 1 September 1996
  • Publish Status Active
  • Out of Print 31 October 2009
  • Publish Country US
  • Imprint Pearson Education (US)
  • Format Hardcover
  • Pages 421
  • Language English