The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
- ISBN10 014028060X
- ISBN13 9780140280609
- Publish Date 1 October 1999 (first published 22 October 1998)
- Publish Status Active
- Out of Print 22 October 2004
- Publish Country GB
- Imprint Penguin Books Ltd
- Format Paperback (US Trade)
- Pages 192
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9780140280609