Marketing Communications

by Robert Bishop

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Book cover for Marketing Communications

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'Marketing Communications' provides students with a complete grounding of principles and methods needed for advertising degree. The book clearly explains the concepts and their application so that you gain a comprehensive understanding, whatever your prior knowledge of Marketing.
  • ISBN10 1300125462
  • ISBN13 9781300125464
  • Publish Date 25 August 2012
  • Publish Status Out of Print
  • Out of Print 25 February 2015
  • Publish Country GB
  • Imprint Lulu.com
  • Format eBook (OEB)
  • Language English