'Marketing Communications' provides students with a complete grounding of principles and methods needed for advertising degree. The book clearly explains the concepts and their application so that you gain a comprehensive understanding, whatever your prior knowledge of Marketing.
- ISBN10 1300125462
- ISBN13 9781300125464
- Publish Date 25 August 2012
- Publish Status Out of Print
- Out of Print 25 February 2015
- Publish Country GB
- Imprint Lulu.com
- Format eBook (OEB)
- Language English