Selling lies at the root of all retail business. This book is the first of a series of retailing books sponsored by the British Stores & Shops association (BSSA) - a complete study of the whole range of retail selling techniques. Presented in a self-study format, the book is aimed at all those who are involved in selling to customers, especially in retailing. It is constructed in such a way that readers can complete the course in 12 hours, or one hour for each of the 12 chapters. It also contains checklists, bullet points and self-check exercises.
- ISBN10 8179923827
- ISBN13 9788179923825
- Publish Date 30 April 2005 (first published September 1995)
- Publish Status Active
- Publish Country IN
- Imprint Jaico Publishing House
- Format Paperback
- Pages 192
- Language English