Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
- ISBN10 1283431912
- ISBN13 9781283431910
- Publish Date 1 January 2011
- Publish Status Active
- Out of Print 2 April 2014
- Publish Country US
- Imprint Continuum
- Format eBook
- Pages 186
- Language English