Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
- ISBN10 1452238537
- ISBN13 9781452238531
- Publish Date 11 May 2011 (first published 1 January 2011)
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Format eBook (EPUB)
- Pages 256
- Language English