This text focuses on the harnessing of technological developments to enable marketeers to gather and use information to retain competitive superiority.
- ISBN10 0702130427
- ISBN13 9780702130427
- Publish Date 31 December 1994
- Publish Status Unknown
- Publish Country ZA
- Imprint Juta Academic
- Edition 2nd edition
- Format Paperback
- Pages 224
- Language English