Critical Mass: How One Thing Leads to Another

by Philip Ball

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Book cover for Critical Mass

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Is there a "physics of society"? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, this study shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions. The book encourages us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.
  • ISBN10 0374281254
  • ISBN13 9780374281250
  • Publish Date 1 January 2004
  • Publish Status Out of Print
  • Out of Print 17 June 2021
  • Publish Country US
  • Imprint Farrar Straus Giroux
  • Format Hardcover
  • Pages 520
  • Language English