Considered the nation&s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
- ISBN10 007868921X
- ISBN13 9780078689215
- Publish Date 9 May 2005 (first published 1 January 1997)
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill/Glencoe
- Format Paperback
- Pages 170
- Language English