2012 sees the internationally renowned Swiss mountain sports company, Mammut celebrate its 150th anniversary, which makes it one of the most tradition-rich companies in its field. The 150 contributions in this anniversary publication highlight the history of mountain sports with illuminating portraits of some of the most important key players and an exclusive, behind-the-scenes look at the Mammut brand. The 150 stories are written by and about Mammut athletes like Stephan Siegrist and Josh Wharton, mountaineering legends like Reinhold Messner and Oswald Oelz, alpinists like Adolf Ogi and Bernhard Russi, journalists like Karin Steinbach Tarnutzer and Caroline Fink, and mountain photographers like Robert Bosch and Thomas Ulrich. Spanning all the disciplines and epochs of mountaineering, the 150 contributions all express a single, simple philosophy: Mammut do not only sell jackets, ropes and carabiners; they sell dreams, too.
- ISBN10 3909111882
- ISBN13 9783909111886
- Publish Date 1 December 2011
- Publish Status Out of Print
- Out of Print 22 December 2021
- Publish Country CH
- Imprint AS Verlag
- Edition Anniversary Ed.
- Format Hardcover
- Pages 240
- Language English