Gain the competitive edge as you:
- Plan for marketing success with Roger’s easy-to-use worksheets and templates
- Craft compelling messages that engage your reader’s full attention
- Master basic design principles and exploit the power of color, type, and graphics like the pros
- Learn insider techniques that make your marketing materials credible, recognizable, and reusable
- Choose the most effective medium and distribution method to match your needs and budget
Companion Web site includes:
- Copywriting and design resources
- Downloadable worksheets and templates
- Numerous examples of effective design
- ISBN10 0735622604
- ISBN13 9780735622609
- Publish Date 15 March 2006
- Publish Status Out of Print
- Out of Print 3 April 2014
- Publish Country US
- Imprint Microsoft Press,U.S.
- Format Paperback
- Pages 288
- Language English