In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.
In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
- ISBN10 1422126714
- ISBN13 9781422126714
- Publish Date 12 August 2008
- Publish Status Out of Print
- Out of Print 15 December 2010
- Publish Country US
- Imprint Harvard Business Review Press
- Format Paperback (US Trade)
- Pages 80
- Language English