Did you know that you can communicate your message more powerfully, increase sales and customer satisfaction, and enjoy your work infinitely more simply by using both sides of your brain? Written by the world's best known author and authority on boosting the mind's productivity and his coauthor, one of the pioneers of modern sales training, Brain Sell is the first book to apply revolutionary left brain/right brain thinking to the world of today's sales professional! In this book you'll learn the unique strengths and weaknesses of the left-brained salesperson, the unique strengths and weaknesses of the right-brained salesperson, and how to know which type you are; the best ways to maximize the involvement of both sides of your brain with the help of 90 skill-building exercises; how to "read" and respond to every prospect's needs and desires, make a lasting and positive impression on all your customers, and master the ten mental skills needed to enhance every future customer contact; how to use the breakthrough technique of Mind Mapping to retain, recall, and organize information about products, services, and clients; and how cutting-edge discoveries in the diverse fields of psychology, communication, neurophysiology, and brain research can give you the winning career edge you need!
- ISBN10 0070094624
- ISBN13 9780070094628
- Publish Date 1 September 1996
- Publish Status Active
- Out of Print 4 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Format Paperback
- Pages 263
- Language English