Jay B. Barney is one of the top three most cited scholars in the field of strategic management, who has published over 125 articles and book chapters, along with 7 books. He is a full-time professor at Eccles School of Management at the University of Utah. Manoel Amorim is a serial CEO, whose most visible culture transformation project was celebrated in a Harvard Business School case (Telesp). He led 4 publicly traded companies and has been a Board Director several times in 6 different countries. Carlos Julio was previously CEO of HSM, one of the largest management training companies in the world. He is now a full-time professional speaker and author of 9 books that have total sales of over 300,000 copies in Latin America and Europe.
