The growing power of the Internet as a publishing platform is becoming greater by the day. This text offers a discussion of the business issues that will govern the cyber-age and prescribes what businesses can do in order to succeed in an Internetworked world. The book concentrates on the changes that will impact all aspects of business; features case studies and data from publishing industry research; and contains real-life anecdotes, examples and interviews with people on the frontline.
- ISBN10 0070410453
- ISBN13 9780070410459
- Publish Date 1 January 1997
- Publish Status Out of Print
- Out of Print 25 April 2001
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 235
- Language English