This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems. Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences.
- ISBN10 0205306233
- ISBN13 9780205306237
- Publish Date 17 October 2000
- Publish Status Out of Print
- Out of Print 6 July 2015
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 230
- Language English