Marketing the Intangible: How service firms can build a reputation to sell on (MB Executive)

by Philippe De Backer

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  • ISBN10 0273654381
  • ISBN13 9780273654384
  • Publish Date 6 September 2001
  • Publish Status Cancelled
  • Out of Print 17 October 2003
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Paperback
  • Pages 160
  • Language English