The Interactive Corporation is organized for you to have quick to the case-study success stories in such business areas as manufacturing and distribution. Leading corporations such as Apple Computer, Allied Signal, Booz-Allen & Hamilton, Kaiser Permanente, and The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations. The author analyzes the benefits of using interactive media.
- ISBN10 0375400923
- ISBN13 9780375400926
- Publish Date 12 August 1997
- Publish Status Out of Stock
- Out of Print 20 May 2017
- Publish Country US
- Imprint Random House USA Inc
- Format Hardcover
- Pages 276
- Language English