This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.
- ISBN13 9780324027372
- Publish Date 11 April 2000
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition New edition
- Format Paperback
- Pages 98
- Language English