Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. "Strategic Market Relationships" provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
- ISBN10 0471494437
- ISBN13 9780471494430
- Publish Date 27 December 2001 (first published 5 February 1991)
- Publish Status Out of Print
- Out of Print 29 August 2007
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Paperback
- Pages 304
- Language English