Public broadcasting is under threat. The BBC is facing its greatest challenge since its inception as satellite channels proliferate and private sector broadcasting becomes more cost effective. This book examines the trends in public broadcasting and assesses how public broadcasters can adapt to change. It suggests that public broadcasters will face a decade of reduced audiences and revenues and rising costs. Public and political support will be eroded as the range and choice of TV and radio programmes provided by the private sector multiplies. Public broadcasters will face pressures to cut costs and improve their public accountability. Against this pessimistic background the book examines the measures public broadcasters should take to improve their efficiency and accountability, and stresses the benefits of involving the public in the process of redefining aims and objectives. Finally, it assesses the potential benefits of privatization for public broadcasters.
- ISBN10 0748604103
- ISBN13 9780748604104
- Publish Date 16 November 1992
- Publish Status Out of Print
- Out of Print 7 June 2005
- Publish Country GB
- Imprint Edinburgh University Press
- Format Paperback (UK Trade)
- Pages 96
- Language English