Modern Marketing Research : Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

by James Taylor

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  • ISBN13 9781133188964
  • Publish Date 6 March 2012
  • Publish Status Active
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint Wadsworth Publishing Co Inc
  • Edition 2nd Revised edition
  • Pages 689
  • Language English