Contains the 50 golden rules of successful marketing. The book takes readers a step beyond do-it-yourself marketing guides and examines the five basic truths that can make or break a company. The book is divided into four sections, to guide your thinking, your effectiveness, your marketing materials and your actions. Within these sections you will find advice on a wide range of topics, such as: introducing new products and services, honesty, entrepreneurial judo, the power of television, how to write winning headlines, employing guerilla gimmicks, marketing in a recession, and how to use marketing combinations in an increasingly competitive business climate.
- ISBN10 0749912987
- ISBN13 9780749912987
- Publish Date 23 September 1993
- Publish Status Out of Print
- Out of Print 21 May 1996
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Piatkus Books
- Format Hardcover
- Pages 224
- Language English