Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg

by Greg M. Allenby

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  • ISBN10 1282761420
  • ISBN13 9781282761421
  • Publish Date 1 January 2010
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint World Scientific Publishing Company
  • Format eBook
  • Pages 400
  • Language English