As the 1990s began, competition from rivals was threatening the Mercedes-Benz marque's position at the top of the automotive tree. Through a combination of audacious diversification and sometimes less-than-successful cost-cutting, Mercedes began a turnaround that would not achieve final sucess until the middle of the following decade. This book charts these turbulent years when the marque struggled to come to terms with a changing world.
- ISBN13 9781847970961
- Publish Date 20 April 2009
- Publish Status Active
- Out of Print 7 July 2022
- Publish Country GB
- Imprint The Crowood Press Ltd
- Format Hardcover
- Pages 192
- Language English