Customer Experiences affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling

by Daniel Gurski

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  • ISBN10 3954891182
  • ISBN13 9783954891184
  • Publish Date 22 August 2013
  • Publish Status Active
  • Imprint Anchor Academic Publishing
  • Format Paperback (US Trade)
  • Pages 66
  • Language English