Multicultural Marketing

by Alfred L. Schreiber and Barry Lenson

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Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no
  • ISBN10 0844226017
  • ISBN13 9780844226019
  • Publish Date 11 December 2000
  • Publish Status Active
  • Out of Print 5 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Pages 320
  • Language English