An interactive text for learning about public relations in the 21st century
Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century. The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning.
Learning Goals
Upon completing this book, readers will be able to:
- Explore the exciting and rapidly changing public relations profession
- Understand key concepts through the use of skill practices, personal development exercises, and real-world examples
- Understand the role of digital technology in public relations
Note:
MyCommunicationLab does not come automatically packaged with this text. To purchase MyCommunicationLab, please visit: www.mycommunicationlab.com or you can purchase a valuepack of the text + MyCommunicationLab (at no additional cost): ValuePack ISBN-10: 0205916791 / ValuePack ISBN-13: 9780205916795
- ISBN10 0205650163
- ISBN13 9780205650163
- Publish Date 12 September 2017
- Publish Status Out of Print
- Out of Print 3 October 2012
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 416
- Language English