Targeted for small business owners and e-commerce students interested in how the Web can extend a small business's reach and profitability, this book explains how to create an online presence for an existing small business. Maria Langer includes real-life examples of small business Web sites that do and don¹t work. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find. Technology described within this book can be used by anyone, regardless of computer platform.
- ISBN10 0201717131
- ISBN13 9780201717136
- Publish Date 26 July 2000
- Publish Status Out of Print
- Out of Print 10 October 2002
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Peachpit Press Publications
- Format Paperback
- Pages 240
- Language English