Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising

by Marieke K. de Mooij, Warren J. Keegan, and Marieke de Mooij

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  • ISBN10 0134718976
  • ISBN13 9780134718972
  • Publish Date 1 July 1991
  • Publish Status Out of Print
  • Out of Print 31 October 2009
  • Publish Country GB
  • Imprint Philip Allan
  • Format Paperback
  • Pages 400
  • Language English