Digital marketing and social media has had a significant impact on the way companies engage with potential customers when selling their products and services. Companies are now able to connect with their target audience in a way that makes people feel engaged in order to help them make purchasing decisions.This book covers topics that need to be addressed so that plans to achieve sales growth can be implemented successfully. These include:aAA c Creating a digital marketing strategyaAA c Using your website effectively to add valueaAA c Social media platforms for digital marketing communicationaAA c Getting the best out of data analyticsaAA c Selling internationallyaAA c The future of digital marketing and how it might affect youWhether you have a role in marketing or not, you will be able to apply these best practice ideas. This will help you improve the engagement with your target audience in order to achieve a higher return from your marketing campaigns.
- ISBN13 9781854188861
- Publish Date 15 September 2017 (first published 20 July 2017)
- Publish Status Active
- Publish Country GB
- Imprint Thorogood
- Format eBook (EPUB)
- Language English